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Brand New to the Rochester, New York Area!

12 Reviews
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Recommend: Yes
Excellent service!!!

My daughter and her two friends are deaf students at RIT and Bill, the owner, made sure that they were taken cared of after school ended last year. So I made it a point to use this facility again this year. I'm from Chicago and Bill kept constant communication making sure that my daughter had no issues. I highly recommend this place. Very clean and very secure.

Recommend: Yes
Clean, great price, and safe.

I am a college student looking into a storage unit. With all the responsibilities that come along with that, worrying about where my stuff is gonna go for the summer was high on my priorities list. Discovering this facility was a mirracle. The storage units are brand new, and very clean. There is a gated entry that requires a code to access the units. Cameras everywhere and cylinder locks just add to the sense of security. The staff was so helpful and the price can't be beat.

Recommend: Yes
Awesome Temporary Storage Facility

The facility is conveniently located to 490/590. Extremely clean, well kept, well lighted, secure facility. The owner is a top notch professional and runs the facility with class. Never worried on minute about my valuables.

Recommend: Yes
Wonderful service

We would highly recommend anyone looking for storage to use Tru Blu. The service was incredible - Bill is great to work with and made sure that we were well taken care of. Facility is clean, secure and met all of our needs. Thank you Tru Blu!

Recommend: Yes
Safe, Clean and Reliable

Tru Blu Self Storage is an exceptional storage facility. As a woman in her 20's who has used self storage over the past several years (in college and post college - using facilities in Rochester, Boston and NYC), I was often very uneasy visiting my unit. Tru Blu is clean, safe, accessible and reliable. Unlike any other storage facilities I've ever come across - highly recommended.

Self Storage in Rochester, New York

Welcome to TRU BLU Self Storage! Rochester NY's NEWEST self storage facility. Locally owned and locally operated, TRU BLU Self Storage is your new choice for all of your storage needs. We are the NEWEST, CLEANEST, and most CONVENIETLY LOCATED storage facility in Rochester.


Convenience and Solutions

We offer a wide variety of unit sizes with EASY drive-up access, making it quick and simple for you to move in. TRU BLU Self Storage offers extended access hours, 7 days a week with our State of the Art Passcode Protected Gated Access System.


  • Downsizing
  • Rightsizing
  • Relocating
  • Legal File Storage
  • Medical Record Storage
  • Pharmaceutical Representative Supply Storage
  • College & University Students' Storage
  • Automobile Storage
  • Contractor Equipment Storage


Great Location in Rochester

TRU BLU Self Storage is the NEWEST and most CONVENIENT location in Rochester, NY at 60 Goodway Drive in Henrietta. We are located near The Design Center at Winton Place, Routes 390 & 590, Jefferson Road, and Brighton-Henrietta Townline Road. Rochester's Universities and Colleges are just minutes away. We proudly serve our residents, universities, colleges, and businesses in Rochester, NY, and the surrounding suburbs of Monroe County such as Brighton, Henrietta, Pittsford, Penfield, Perinton, Fairport, Webster, Irondequoit, and more. We look forward to becoming YOUR choice for safe and secure storage.


Safety and Security

We know that your main concerns are Safety and Security. That's why we've made it our TOP priority to give you that and more. TRU BLU Self Storage is NEW, State of the Art, and our goad is YOUR satisfaction. Perimeter Fencing, Passcode Protected Gated Acces, 24 Hour Video Surveillance, and on Site Management are in place to ensure that you feel SAFE and SECURE. We are dedicated to providing our tenants with the best service and most important, PEACE of MIND. We look forward to giving you our very best service.

We have all the features you want.

Facility Features

Secure Units Drive-up Access
Online Bill Pay 24 Hour Access
Ground Floor Fenced & Gated
Dollies/Handcarts Security Cameras

Cylinder Lock Sales

Unit Sizes and Pricing

small units

Starting at:$99


medium units

Starting at:$150


large units

Starting at:$215


TRU BLU Self Storage

60 Goodway Dr.
Rochester, NY 14623
5 stars 12 Reviews

New Rentals: (585) 471-6542

Current Customers: (585) 427-0505


Office Hours

SUN Today

Or by appointment, just give us a call 585-427-0505.

Access Hours

SUN 6:00 AM - 10:00 PM Today
MON 6:00 AM - 10:00 PM
TUE 6:00 AM - 10:00 PM
WED 6:00 AM - 10:00 PM
THU 6:00 AM - 10:00 PM
FRI 6:00 AM - 10:00 PM
SAT 6:00 AM - 10:00 PM


 Member of New York State Self Storage Association